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Keo Frazier announced as VP of Communications and Engagement

News Date: 
Tuesday, January 14, 2020

Keo Frazier begins her role as Vice President of Communications and Engagement at Emily Griffith this week.

Keo arrives at a moment of remarkable growth, change and opportunity for Emily Griffith. Keo will serve on the Executive Leadership Team and will work closely with the recruitment, ma rketing, and HR teams to align us on our strategic path, to be thoughtful with how our brand is communicated internally and externally, and to make the most out of the momentum of the strategic plan and new operations plan, which will guide the evolution of the Emily Griffith mission. Together, with her leadership, we will elevate brand awareness of the institution as it relates to Colorado and help build greater connections between Emily Griffith, the Colorado community and national economy.

Keo comes to Emily Griffith with a strong background in marketing, strategic leadership and brand engagement. She has owned several companies and has influenced many Colorado brands. She is civically minded and has served on many non-profit boards that fuel how our state operates. She is committed to the betterment of our communities.

Keo’s most recent projects as a Brand Experience Strategist Consultant include: crafting a reimaging and brand refresh design and campaign for the City and County of Denver’s Department of Transportation and Infrastructure and creating the brand, website and collateral for the Park Hill Golf Course redevelopment reimagined. She was also a part of the vision behind Denver’s Dairy Block as the Vice President of Marketing at McWhinney Real Estate Services. In her past, she was instrumental in creating the “We Educate Colorado” campaign for Metropolitan State University to fuel their ascension from college to university. She assisted the University of Denver Sturm College of Law with social media strategy and execution. She has also worked with varying colleges and universities around the nation on research, analytics, digital marketing and overall strategy for student recruitment and engagement.

Keo’s role at Emily Griffith will include strategic leadership; internal and external communications; staff and team engagement; analytical, data-driven marketing campaigns; thoughtful strategic partnerships; public relations and storytelling.

We are excited to welcome Keo Frazier as the newest addition to the Emily Griffith leadership team.