Brand Identity

The Emily Griffith Technical College Brand Guidelines introduces you to the new logo, what it means, and how to use it properly in communications materials. This document presents flexible and easy tools that you can use to ensure the logo is presented with strength and consistency. These guidelines are the cornerstone of all communications efforts and must be followed to ensure a consistent style and quality of presentation. Please use these guidelines to ensure Emily Griffith’s brand identity is always reflected in our integrated communications efforts.

LOGO & USAGE

The Emily Griffith logomark and the logotype. These elements should never be changed. Position, size and color, along with the spatial and proportional relationships of the Emily Griffith logo elements, are predetermined and should not be altered. Used consistently, they will reinforce public awareness of the college.

The logo utilizes circular and diagonal lines to create an icon that not only
incorporates the name of the school, but also demonstrates the complexity of the programs offered by the school. The design emphasizes pathways to success that reveal a positive trajectory. In addition, the design captures the preferred brand traits (accessible, dynamic, friendly, progressive and realistic) that were identified in the 2020 brand survey. The logo should always be used in its complete form with the wordmark “Emily Griffith Technical College.”

LOGO

LOGOMARK

LOGOTYPE

CLEAR SPACE

The Emily Griffith Technical College logo requires separation from the other elements surrounding it. The space required on all sides is exactly half of the height of the logo. The logo must always fit into a clear space area and should never contain other graphical elements, which would hinder the brand.

Please note that text or pictorial figures that have a strong impact or impression should not be placed near the logo even if you keep the isolation area blank.

Clear space equals half of the logomark.

MINIMUM LOGO SIZES

For the logo mark, the minimum size is 1.25 inches wide. For the icon, the minimum size is .5 inches wide. Scale and proportion should be determined by the available space, function and visibility of the clear space.

For digital uses the minimum size for the standard logo is 120 px. This is the smallest size apart from when using an ICO. The size for the ICOs is 16 px.

ONE COLOR (DARK)

The two-color, gradient logo is the preferred logo. However, one-color variations can be used on colored backgrounds based on the expanded color palette or official photography. Backgrounds are required to provide sufficient contrast for logo legibility.

For digital uses the minimum size for the standard logo is 120 px. This is the smallest size apart from when using an ICO. The size for the ICOs is 16 px.

ONE COLOR (LIGHT)

For digital uses the minimum size for the standard logo is 120 px. This is the smallest size apart from when using an ICO. The size for the ICOs is 16 px.

IMPROPER LOGO TREATMENTS

The logo must remain intact as described in this document and must not be manipulated in any way. This practice ensures brand integrity and consistency. Do not present the logos below the minimum sizes provided on the previous pages. Make sure to use the appropriate amount of spacing around the logos as well. If you are using the old logos in your department or office, please contact communications@emilygriffith.edu to work on a plan to implement the current visual identity.

Don’t change the color
Don’t add a drop shadow
Don’t stretch the logo
Don’t use it over an image
Don’t change the typography
Don’t rearrange the elements of the logo

Examples:

TYPOGRAPHY

Typefaces provide visual “voices,” each with a different personality, density and texture, which can help promote and advance the Emily Griffith Technical College brand.

Primary typeface: Josefin Sans

This typeface is meant to be used in larger sizes. It pairs well with Cardo, Abril Fatface, Yeseva One, Lato and Playfair.

Josefin Sans is available to download for free via fonts.google.com. In print, Josefin Sans SemiBold is used for headlines and Josefin Sans Light is used for body text. On the web, Josefin Sans SemiBold is used for headings, but Lato is preferred for body text. The system alternative typeface for Microsoft Office programs is Century Gothic. To create a more unified brand, departments and offices are required to adopt the new typography for primary communications.

SECONDARY TYPEFACE (LATO)

Lato is a humanist sans-serif typeface designed by Łukasz Dziedzic. It was released in 2015. The name “Lato” is Polish for “summer”. As of August 2018, Lato is the third most used font on Google Fonts.

Lato Sans is available to download for free via fonts.google.com. Lato’s primary use is on the web and digitally. It is only used in place of Josefin Sans in print for large sections of text when legibility is a concern. The system alternative typeface for Microsoft Office programs is Calibri Light. To create a more unified brand, departments and offices are required to adopt the new typography for primary communications.

COLOR PALETTE

To create a more unified brand, departments and offices are required to adopt the new color palette.

The palette has been selected for use in Emily Griffith Technical College communications. Lighter tints of these colors are also allowed., but the logotype + background may only be used with a 100% tint. A comprehensive color palette has been developed to provide flexibility while creating a unified, recognizable appearance across all communications.

GRADIENT

The diagonal movement of the gradient within the logo exemplifies progress, showing that attending Emily Griffith Technical College transforms students’ lives. When utilizing the gradient, it’s important to maintain the same diagonal direction from green to blue at 45 degrees, with the middle of the gradient coinciding as closely with the middle of the shape as possible.

TINTS

Tints can be used as necessary to provide flexibility while still remaining true to the brand.

IMAGERY & COLOR EFFECTS

Use official photos for creating materials that reflect the authentic Emily Griffith Technical College brand. Our official photos will help you create effective and compelling messages, and will ensure that our visual identity and communications are consistent. You can obtain photos from the Communications Department.

Photos are available for both high-resolution and digital screen presentation downloads. The imagery direction should follow these guidelines:

Be in first-person perspective
Have compelling storytelling
Demonstrate the heart and soul of the institution
Show humanity
When demonstrating action, it should be wide-angled and with a first-person perspective
Always demonstrate diversity, inclusivity and equity